Undercover comfort!

Look great in your changing body by choosing all-day comfort and style with maternity lingerie sure to make you feel like a sexy mama (or mama-to-be!).

“Do I really need a maternity bra?” is a question frequently asked by new moms-to-be eager to stick to must-haves. The thing is that starting at around 4 to 6 weeks (but beginning as early as days after conception for some women!) your breasts undergo a metamorphosis that lasts throughout your pregnancy. Your rib cage expands and your breasts may feel swollen, sore or sensitive to touch and increase in size (up a cup, two or even three!). Point blank: your regular bra simply cannot accommodate this rapid change.

Still not convinced? What if we told you that a maternity bra not only provides adequate support (all pregnancy long, baby) but can also help in minimizing the presence of stretch marks (a huge plus, we know!).

Psst- Don’t be shy asking for help from an experienced salesperson at a maternity store who can properly adjust the bra for you. We recommend getting two, so you always have one ready to wear while the other’s getting washed!

Check out maternity bras


The next step in your quest for comfort; nursing bras offer all the benefits of a maternity bra and then some! The difference between the two (as you might have guessed) is that a nursing bra will have built-in breastfeeding features for discrete mommy and baby feeding time. Available in an array of styles sure to tickle all your whims and fancies, experts suggest you wait until you are 8 months pregnant before splurging and try combining the bra with reusable and washable nursing pads for complete comfort and cleanliness. Oh, and don’t forget to buy a size that isn’t too smug as your cup size can change even after you give birth to baby! Again, you might want to get a second one, so you’re not left in the cold (so to speak) on laundry day.

See nursing bras


Think head-to-toe comfort and make sure you don’t neglect your bottom half! Maternity panties are made to fit and flatter your new curves by boasting ultra-stretchy fabric and elastic-free leg opening that won’t pinch or bind. Better yet, you can choose from many styles and colours.  Add a trendy touch by pairing them with your maternity and nursing bras!

Now, that’s sexy.